Want your website to stand out in search results? Structured data allows web page ratings, prices, and FAQs to be displayed directly in search results, attracting more users to click. UseYoast SEOplugin, no need to know code at all, just a few simple steps to set it up. Follow the tutorial below and you'll soon be able to make your website more visible and clickable on search pages.

I. What isStructured data(Schema Markup)

Structured data is code written in the Schema.org semantic standard to help search engines understand the type and content of web pages. For example:

• Article
• Product
• Organization Information (Organization)
• FAQ Questions and Answers (FAQ Page)
• How-To Tutorial (HowTo)

using structured data.Google Internet company The content may be presented in the form of "Rich Snippets" to make it more attractive for users to click on it.

II. How Yoast SEO supports structured data

Yoast SEO automatically generates structured data JSON-LD markup inside the plugin, overriding the following elements:

• Web Site
• Home (Web Page)
• Articles (Article / Blog Posting)
• Author information (Person or Organization)
• Breadcrumbs Navigation

These tags are enabled by default and do not need to be turned on additionally, but can be personalized in the backend.

How to configure Yoast's structured data features

3.1 Setting up website representative information (organization/individual)

Path: Yoast SEO → Settings → General → Site Basic Information

• Select "Site Representative": Organization or Individual
• Fill in the website name
• Upload a logo (helps with brand recognition)

This will change the way web pages present their core information in search engines.

3.2 Adjusting the Schema Type for Content Types

Path: Edit any post or page → Scroll to Yoast SEO Panel → Click "Schema" Tab.

You can set it up:

• Page type (Page type): such as Contact Page, FAQ Page, Web Page, etc.
• Article type: e.g. Article, Social Media Posting, Blog Posting, etc.

This helps search engines to accurately recognize the intent of the page content.

3.3 Adding FAQ and How-To Modules

If you are using the Gutenberg Block editor that can be added directly on the page:

• Yoast FAQ Block
• Yoast How-To blocks

The system automatically generates the appropriate structured data without having to write the code manually.

IV. How to verify that structured data are valid

The following tools are recommended for verification:

• Google Internet company Rich Media Results Test (Rich Results Test) tool

• Schema.org Validation Tools

Just enter the page URL, it is possible to see if the structured data and its type, field contents, etc. have been added correctly.

V. The actual role of structured data on SEO

Structured data will not directly improve rankings, but it will indirectly lead to SEO results, mainly:

• Improve the attractiveness of display in search results
• riseclick through rate (CTR) (Internet)(CTR)
• Improve user expectations of content quality
• Improve page recognition in voice search, smart assistants

Example:

• Product pages with star ratings will attract more users to click on them
• FAQ Expanded items can directly address user questions and increase trust.

VI. Advanced Recommendations: Is Yoast + Schema Pro Necessary?

The free version of Yoast already has built-in Schema markup for the mainstream page structure; if more complex types of Schema are needed (e.g., courses, events, recipes, etc.), consider them:

• Using Yoast SEO + Schema Pro Plugin
• Or install Advanced Custom Fields Plug-ins, custom JSON-LD scripts

For most small to medium sized websites or content blogs, Yoast's default Schema functionality is sufficient.

VII. Summary

Structured data is the modern SEO The gas pedal that enhances the presentation of search results and makes websites more recognizable and clickable to users.

From setting up basic site information, to customizing Schema types for articles, to adding FAQ/How-To blocks, it only takes a few steps to turn structural optimization into tangible results that boost traffic. Try it now and make pages stand out in search.

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