How does the "Cornerstone Content" feature in Yoast SEO work?

One of the core strategies in website SEO optimization is to create Cornerstone Content. If you're using Yoast SEO plugin, you may see the "Cornerstone Content" option when editing a post. Many users don't know much about this feature, so this article will explain it in detail. What Cornerstone Content means, what it does, and how to use it properly in Yoast SEO to improve the overall ranking of your website.

Image [1]- How does the "Cornerstone Content" feature work in Yoast SEO?

What is Cornerstone Content?

Cornerstone Content In Chinese, it is often called "cornerstone content" or "core content", which refers to the most important, comprehensive, and representative of the theme of the pages or articles on your website, usually with the following characteristics:

  • wide coverage: detailing the core content of a topic or product area.
  • Highly authoritative: Informative, well-structured and logical, it is the best portal for visitors to gain knowledge of the subject.
  • Target keywords with high competition: Usually for the most core target keywords of the site.
  • Most internal links: Other related articles will point to it, forming a system of internal SEO links.

give an example

If your blog theme is WordPress tutorials, then the "Complete Guide to Building a WordPress Site for Newbies" is the typical cornerstone content; it's comprehensive and systematic, covering all the basics and linking to detailed tutorials in the back.

Second, what is the role of Cornerstone Content feature of Yoast SEO?

Yoast SEO The "Cornerstone Content" feature is provided to help you:

Image [2]- How does the "Cornerstone Content" feature work in Yoast SEO?
  • Marking the core content
    By checking the "This is cornerstone content" box on the article editing page, Yoast SEO will automatically treat it as key content.
  • Optimization recommendations are more stringent
    For articles marked as cornerstone content, Yoast SEO will require stricter SEO criteria, such as higher keyword density, longer word count, more comprehensive internal linking, etc., to ensure that this content is strong enough to be competitive.
  • Creating an internal linking structure
    in using Yoast SEO Premium At the time of the release, the Internal Link Suggestion module will prioritize recommending that you link other relevant articles to the Cornerstone content to help increase page weight and overall rankings.

Third, how to set Cornerstone Content in Yoast SEO?

Here are the detailed steps:

3.1 Selection of articles to be used as cornerstone content

go into WordPress In the backend, find the page or post you want to set as cornerstone content, such as [A Comprehensive Guide to WordPress SEO].

3.2 Check the "Cornerstone Content" box on the article editing page.

  • slide onto Yoast SEO Settings Panel
  • Find "Cornerstone Content" and click to turn it on
Image [3]- How does the "Cornerstone Content" feature work in Yoast SEO?

3.3 Tweak according to Yoast SEO's optimization recommendations

Because after marking it as cornerstone content, Yoast SEO will:

  • Provide more stringent SEO analysis requirements
  • Requests to increase the number of occurrences of targeted keywords
  • It is recommended that the content be more structured and usually 900-1500 words or more in length.

Articles that fulfill these requirements can be ranked better in search engines.

3.4 Adoptioninternal linkEnhancing the weight of cornerstone content

In other related articles on your site, use the appropriateanchor textLink back to this Cornerstone content. This works:

  • Increase the page weight of cornerstone content
  • Help search engines recognize the importance of the page
  • Improve the overall SEO performance of this keyword theme

IV. Best practices for cornerstone content

Image [4]- How does the "Cornerstone Content" feature work in Yoast SEO?

? Retain 1-3 cornerstone elements per major theme
Don't set up too many articles as cornerstone content, or there's no way to highlight the real core.

? Regular update of cornerstone content
Keep content current, add updates and external citations to boost page authority.

? Use internal links wisely
For each new article, link to relevant cornerstone content wherever possible, and add links to detailed sub-articles within the cornerstone content to form a "total-division" structure.

? What types of pages are appropriate for Cornerstone content?

  • Industry Encyclopedia Page
  • Product lineup overview page
  • Tutorials & Guides Collection
  • Brand Core Introduction Page

V. Summary

Yoast SEO (used form a nominal expression) Cornerstone Content Features It's a great tool for improving your website's SEO. By setting up your cornerstone content wisely, you can:

  • Establish a clear system of website content
  • Improve your website's ranking for the most important keywords
  • Enhance user experience and page value

It is recommended that you layout the cornerstone content in advance in your website content planning and form a reasonable internal link structure with daily updated articles, which in the long run can significantly improve the overall SEO performance and weight of your website.


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