WooCommerce is WordPress The most popular e-commerce plugin that helps you build a professional online store. With customer shopping history and smart recommendation features, you can personalize the experience for your customers and increase repurchase rates and sales. In this article, we will show you by hand how to set up these useful features to make your store smarter and more profitable.

Activate the WooCommerce Plugin

If you haven't installed the WooCommerce plugin yet, follow the steps below to install and activate it:

• Login to WordPress Backend::
  • Go to the backend of your WordPress site, usually the www.yourwebsite.com/wp-adminThe
• Install the WooCommerce plugin::
  • In the background menu, click [Plugin] > [Add Plugin].
  • Type "WooCommerce" in the search box.
  • Once you have found the WooCommerce plugin, click the [Install Now] button.

• Enabling WooCommerce::
  • Once the installation is complete, click the [Enable] button and the WooCommerce plugin will be enabled.

Second, set the customer shopping history function

Customer shopping history is an important tool to enhance user experience, it allows customers to view past purchases for easy repurchase or comparison.WooCommerce provides a basic customer shopping history feature by default, here are the steps on how to set up and view it:

1. Enabling Customer Account Functions

Customers will need to be logged into their account to view their shopping history. First, make sure your WooCommerce store has account functionality enabled:

• Login to WordPress BackendThe
• Go to [WooCommerce] > [Settings] > [Account].
• Ensure that the "Allow customers to register for an account" and "Create an account at checkout" options are enabled.
• Save the settings.

2. View Customer Shopping History

Once a customer is logged into their account, they can view their shopping history in the following ways:

• Log in to the customer account.
• In the front navigation bar, click [My Account].
• Entering the [Orders] section, customers can see all of their historical orders, including order details, products, payment status, and so on.

WooCommerce automatically records all of the customer's purchase information and displays it in [Order History] on the [My Account] page.

III. Setting up the recommendation function

Product recommendations can increase repurchase rates and sales by recommending products based on customers' shopping history, browsing habits, and interests. You can set up personalized recommendations through WooCommerce itself or using a plugin.

1. Enabling WooCommerce Recommended Products

Method 1: Use the default WooCommerce recommendation feature

• Edit product
  • Go to the WordPress backend →?offerings?→All Products →Select the product to edit
  • On the edit page of the?"Product data"?Board → Switch to?"Linked Products" (Linked Recommendations)?tabs

• Setting up Recommended Products
  • Cross-selling (Cross-sells): Recommended products displayed when adding to cart
  • Associated Products (Upsells): "You may also like" items displayed on the product page
  • Search and add target products → Click?Update/Save

• Client page to view results
  • Recommended items are automatically displayed at the bottom of the product page or on the shopping cart page.

2. Implementing Advanced Recommendations with Plugins

If you want to provide more personalized recommendations, you can use plugins to do so. These plugins can often provide smart recommendations based on a customer's purchase history, browsing behavior, cart contents, and more.

Recommended Plugins:

• YITH WooCommerce Frequently Bought TogetherThis plugin displays other products on the product page that are related to the item purchased by the customer, which can greatly increase the chances of cross-selling. It displays "buy with this item" recommendations based on the customer's purchase history and behavior.
  • Log in to the WordPress backend and go to [Plugins] > [Install Plugin].
  • Search for "YITH WooCommerce Frequently Bought Together" and install the activation plugin.

• WooCommerce Product Recommendations: This is a more advanced plugin that supports personalized recommendations based on customer history data, browsing behavior, and cart contents. It uses artificial intelligence and data analytics to optimize recommendations and increase sales opportunities.
  • Install and enable the plugin.
  • Configure product recommendation rules, including those based on purchase history, search terms, browsing behavior, etc.
  • Adjust the display position of recommended content as needed.

3. Where product recommendations are displayed

You can choose to display recommendations on different pages or locations, including:

• product page: Display related or recommended products at the bottom of the product detail page or in the sidebar.
• shopping cart page: Display recommended items in the shopping cart to encourage customers to buy more.
• checkout page: Display additional product recommendations on the checkout page to increase cross-selling opportunities.

Most of these features most plugins will offer flexible display options, making it easy for you to adjust them to your store design.

IV. Optimizing the effectiveness of the customer recommendation function

• Analyzing Customer Behavior::
  Using a number of analysis tools (e.g. Google Analytics maybe WooCommerce comes with analytics) to monitor customers' shopping history and browsing behavior. This will help you better understand customer needs and optimize the settings of recommended products.

• Personalized Recommendations::
  Use advanced recommendation algorithms to provide more personalized recommendations of products based on a customer's purchase history, browsing data or preferences. This not only improves the user experience, but also increases conversions.
• Regularly updated recommended content::
  Make sure your referral system is regularly updated with recommended items based on the latest inventory and customer demand. This will avoid recommending outdated items or products that are no longer available.

V. Summary

WooCommerce The shopping history and recommendation features can significantly improve customer experience and sales. Basic functionality meets simple needs, while plug-ins enable smarter, personalized recommendations. Continuously optimize recommendation strategies so that stores know more about their customers and sell more.

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