Email marketing isWooCommerceAn efficient way to promote e-commerce with low cost and high return. Even with zero budget, you can achieve email subscriptions, promotional pushes and order retention with free plugins that significantly increase conversion and repurchase rates. In this article, we will build a mailing list with free tools to easily kick-start zero-cost growth.

One,mailsThe Value of Lists

After activating WooCommerce, user interaction tends to be low if you just rely on natural traffic and social media marketing. With mailing lists, it can be:

• Contact potential buyers on a regular basis to increase brand exposure
• Send to target customersPromotionsTo stimulate the desire to place an order
• Reduce churn by automatically recovering unfilled orders
• Build user loyalty and increase repurchase frequency

Second, free email marketing plug-ins recommended

MailPoet (free version)

• Supports deep integration with WooCommerce
• Built-in email templates and visual editor
• You can set up automatic sending of welcome emails, order notifications, etc.
• Free support for up to 1000 subscribers

Installation method:

• log in WordPress In the backend, go to the plugin menu
• Search for "MailPoet", click Install and Enable.

• Enter the MailPoet interface to create mailing lists and subscription forms.

Third, how to collect customer e-mail address

• Add "subscribe to email" option on checkout page
  When MailPoet is installed, it can be automatically installed in the WooCommerce The checkout page displays a checkbox so that customers can check to receive promotional emails in passing when placing an order.

• Using the free popup plugin Hustle
  Hustle is a free popup plugin that allows you to set up a popup window or a bottom banner that embeds a MailPoet subscription form to entice users to enter their email.

• Blog post or page lead subscription
  Place forms in blog content, sidebars, resource download pages, etc., offering coupon codes or free resources as a guide to enhance theconversion rateThe

Fourth, the practical scene of e-mail marketing

• Welcome Email + First Purchase Offer
  Set up welcome emails to be sent automatically, offer coupons to new subscribers, and increase first-time buy rates.
• Abandon shopping cart reminder emails
  It can be used with the plugin Abandoned Cart Lite for WooCommerce to automatically send reminder emails to users who have not completed their checkout.

• Regular notification of new products and promotions
  MailPoet provides a timed delivery function that pushes information such as new product launches and limited-time discounts to subscribers to promote return visits and repurchases.

V. Mail data tracking and optimization

MailPoet Free Edition supports viewing the following data:

• Mail open rate
• link (on a website)click through rate (CTR) (Internet)
• unsubscribe rate

It is recommended to focus on the following reference indicators:

norm	recommended value
open rate	Not less than 20%
click through rate (CTR) (Internet)	Not less than 3%
unsubscribe rate	Not more than 0.5%

If the open rate or click rate is low, you can optimize the email title and content layout; if the unsubscribe rate is high, reduce the sending frequency or adjust the recommendation strategy.

VI. Recommendations for use

• Ideally 1-2 emails per week to keep the interaction going but avoid interruptions.
• Content should be concise, on topic, and contain clear purchase guidance
• Offer coupons, limited-time information or exclusive benefits to boost clicks and conversions
• Regularly clean up invalid subscription addresses to maintain delivery quality
• All emails should be adapted to mobile, to ensure that the user's reading experience

summarize

MailPoet,Hustle. respond in singing Abandoned Cart Lite Free plugins such as WooCommerce Build a complete email marketing system - from attracting subscribers, automating emails to boosting conversions. Zero budget can consistently deliver steady sales growth.

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