In an e-commerce site with a wide variety of products, whether customers can quickly find their favorite products often directly affects the conversion rate.WoodMart As a high-performance e-commerce theme, it provides a powerful "Advanced Product Filtering" feature to help visitors quickly narrow down their choices and improve browsing efficiency.

So, how do you set up this feature to use? Find out below.

Why do you need advanced screening?

In stores with dozens or even hundreds of products, basic search alone is no longer enough to meet customer needs. Customers often want to be able to quickly search by brand, price, color, size and other dimensionsscreeningSuitable products to avoid the trouble of repeatedly turning pages and blindly browsing.

WoodMart offers advanced filtering to fulfill this - not just "searching", but "pinpointing".

WoodMart Product Filtering Highlights

1. Multidimensional portfolio screening

WoodMart supports the use of multiple filter criteria in combination, for example:

• Category, brand, attributes (e.g., color, size)
• Price slider
• Custom Label Filtering
• Product status (new, hot, discounted)

These conditions can not only be displayed side by side, but also support Ajax to instantly refresh the results, greatly improving the response speed.

2. Support Ajax no refresh loading

After the customer selects the filter conditions, the page will not refresh the whole page, but partially refresh the product area. This senseless loading method allows customers to stay longer and browse more.

3. Mobile experience optimization

WoodMart ThemesThe filters will be stowed as collapsible menus on mobile devices for easy swipe operation and less page clutter for fingertip browsing habits.

Examples of practical applications

If you run a clothing e-commerce site, you can set up the following filters:

• Category: Men's wear, Women's wear, Children's wear
• Color: black, white, gray, blue, etc.
• Size: S, M, L, XL
• Brands: Zara, Nike, Adidas
• Price：￥100-￥1000

When these filters are used in combination, customers can quickly filter out the precise products of "Men's clothing + L size + Black + Nike + ￥500 or less", which will greatly increase the conversion rate.

How do I set up advanced filtering?

In the WordPress backend, use the WoodMart Themesusers can operate this way:

• Install and activate the WoodMart Core Plugin;

• go into Appearance > GadgetsThe "Product Filter" module was found;

• Drag the gadget;
• Select the properties to enable, such ascolor, prices, brands, etc;

• Save to see the display on the front end.

If you're using the Elementor page builder, you can also call the "Shop Filters" element that comes with WoodMart directly to visualize your design and layout.

Tip: Matching "Product Labeling" and "Brand Categorization"

In order to make the filtering results clearer, it is recommended to set up product attributes, tags and brand attribution for the items in advance. Example:

• Tag items with color attributes;
• Create brand categories in the "Product Brand" menu;
• Ensure that all products are associated with at least one category and one attribute;

This is how the screening function really works.

summarize

WoodMart The advanced product filtering feature is a great tool to improve the usability and convertibility of your e-commerce website. Whether you're building a new store or optimizing an old site, this feature is a part of your site that can't be ignored.

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