To know the performance of a website on Baidu, many people's first step is to check the "Baidu weight". ThisweightsNot officially launched by Baidu, but in SEO In the industry, it has become an important indicator of the strength of a website. And the two most commonly used platforms for this are Website respond in singing Webmaster Tools (chinaz)The

So the question arises: which of these two platforms is more reliable? You check the weights in the end is accurate or not? Today, we will take you to dismantle their calculation logic and applicable scenarios.

What is "Baidu weight"?

Simply put, Baidu weights are based onKeyword Rankingrespond in singingestimated trafficA rank rating is derived.
It is not officially provided by Baidu, but by major SEO ToolsPlatforms make estimates based on their own keyword databases.

Common weighting levels:

• Weight 0: little or no keyword ranking or traffic
• Weights 1-3: Basic traffic sites, mostly SMEs or personal sites
• Weights 4-6: Higher content accumulation, stable visitors and long-tail coverage
• Weight 7 or more: Mainstream media, e-commerce platforms, large portal sites, etc.

Love Site vs Webmaster Tools: Core Comparison

comparison term	Website	Webmaster Tools
Types of keyword libraries	Long-tail bias, wide coverage	Bi-branded words and core words
Flow rate calculation method	Overall estimated traffic is dominant	More emphasis on first page lead traffic
Mobile weighting	Independent display (PC and mobile separate)	Combined into one reference
Update Frequency	Faster (daily or every other day)	Slightly slower, but stable
Data Interpretation	Suitable for content site analysis	More suitable for branding station reference

Test case: why are the results different when the same website is checked from both sides?

Taking a tutorial-based content that focuses on WordPress BlogAs an example:

• Love site check out is weight 3, the estimated traffic is about 2500The keywords are mostly long-tail inside pages, such as "WordPress custom template method".
• Webmaster Tools shows a weight of 1, traffic valuation of about 800The first page only recognizes the first brand word and the section page.

Here's why: webmaster tools emphasizecore wordand the home page, love the station more to see the reorganization of the stationbywordCoverage.

Which stations are better suited for querying with Love Station?

• Content site / Blog site / SEO site
• Websites that rely on long-tail terms for traffic
• Multi-page distributed architecture (non-homepage traffic dominated)

Which stations are better suited to refer to Webmaster Tools?

• Corporate website / Brand site
• Sites that rely on home page weight to get customers
• Strong brand word coverage

Suggestions for use: How to more accurately determine the "true weight" of a website?

The "weight" is just an algorithmic estimation of the tool platform, which does not directly represent the actual performance of a website. If you want to really understand the value of a website, it is recommended to comprehensively judge it from the following perspectives:

1. Combined with Baidu statistics / Baidu search resource platform, to see the actual traffic performance

Instead of staring at the platform's estimated traffic value, you can log into your own website's backend and check the real indicators such as search traffic, bounce rate, and length of user stay. If you don't have background access, you can also infer the activity level through the other site's article update frequency, number of page comments and other side data.

2. Compare the data differences between Love Station and Webmaster Tools at the same time

The two platforms have different keyword libraries and traffic estimation models, so it is recommended to query both and cross-reference.
For example: love station shows weight 3 but the webmaster tool is only weight 1, it is likely to show that the station long-tail words, home page weight is weak. The difference itself is a site structure characteristics.

3. Analyze the distribution of keyword rankings (home page vs. content page)

A highly weighted site does not necessarily mean that the home page is strong. Some sites rely on a large number of internal page rankings to get traffic. You can use keyword monitoring tools (such as 5118,SEMrush) Check the number of keywords brought in by the home page and the coverage of the content pages to determine if the site architecture is sound and the content is solid.

4. Combined with the number of external links, inclusion and content quality to determine the overall strength of the

The "weight" of a site is often the quality of the content + external chain of command (finance)The result of the influence. You can use ahrefs, love site backlink tool, webmaster tools in the inclusion of the situation to see:

• Are the external links stable, natural and relevant?
• Are there signs of a lot of spammy outbound links or purchased links?
• Are search engines picking up most of the content?
• Is the page content original, clearly structured, and consistently updated?

If a site is included in a stable, high-quality external links, content layout is reasonable, even if the platform shows "Baidu weight" is low, it is also a long-term value of the site.

summarize

Love station and webmaster tool weight algorithms have their own focus, no one "more accurate", only who "more suitable for your type of site". If you want to see the whole sitetraffic coverageusea website (e.g. for the Internet)More appropriate; if one only wants to seebrand performance(math.) genusWebmaster ToolsIt also provides direction.

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