"Redirection" is the process of transferring a URL from the Page A directs to page BA process by which the user is directed to the page we wish to present. We usually set up redirection in the following five situations:

1. Website revamping and relocation

When we build a new website and need tomigrationWhen the content of the original website is redirected, all the old pages are directed to the corresponding URLs on the new website through the redirection settings. This not only ensures that users can access the new site correctly, but also safeguards our SEO.

2. Change of domain name for the website

If it is necessary to rename the domain or change the name of the site, with the content of the sitemigrationSimilar to the concept of redirection, we also need to direct old URLs to new ones to prevent users from not being able to find our site and to prevent SEO rankings from being affected.

3. Harmonization of domain names

Sometimes, due to a number of different factors, our website may have more than one domain name at the same time. But in the SEO world, soMultiple Web sites can lead to fragmented operational effectivenessTherefore, in this case, we recommend that the enterprise keep one main URL and redirect the other URLs. Therefore, in this case, we suggest that enterprises keep one main URL and redirect the others. This will not onlyGuarantee SEO Optimization BenefitsIt also prevents users from being confused by too many sites.

4. Shortening of the web site

The common shortened URL tool is also the application of redirection function. When the system shortens the original URL, the redirection setting allows the short URL to be directed to the original longer address after being clicked, so that the shorter URL can reach the correct web page as well.

5. Application of A/B test results

Redirect technology can also be used for A/B testing of web design or marketing advertisements to compare the traffic and interaction between two web pages. If it is found that the B version of the web page is more effective than the A version, we can permanently direct the website traffic to the B version of the web page through 301 redirection in order to provide a better user experience.

What is HTTP addressing and what is the difference between 301 and 302 addressing?

HTTP is a standard communication protocol used to transfer resources over the Internet, i.e. the communication medium between browsers and web servers, specializing in requesting and transferring web page data and presenting different HTTP status codes. Common status codes include 404 ErrorIn addition to 301 Redirectionup to 302 RedirectionThe

Using HTTP for 301 or 302 addressing, you can reliably and efficientlyDirect users and search engines to the new siteThe server sends a specific 301 or 302 HTTP status code when the user visits the original URL. Therefore, when a user visits the original URL, the server sends a specific 301 or 302 HTTP status code to inform browsers and search engines that the URL will be directed to the new destination URL. This ensures that the user accesses the new page content correctly and also lets the search engines know that the URL has changed.

Differences between 301 and 302 addresses

The following descriptions and comparisons are based on the purpose of redirection, how browsers react, how quickly search engines index, the impact on SEO, and common usage scenarios:

• 301 Permanent relocation

A 301 redirect is a permanent redirect that is primarily used to inform search engines and browsers that the target web page has been permanently changed to a new URL. The way it works is that when a user visits the old URL, the browser will immediately direct the user to the new page and display the new URL in the address bar. It is commonly used in situations such as website migration, revamping or domain change.

Since using 301 redirection is equivalent to announcing to search engines that the old web page has been permanently and fully replaced by the new web page, search engine crawlers are able to grasp the status of the web page changes and update the index faster, which helps to transfer the various SEO scores accumulated in the original web site to the new web site to ensure the search engine rankings and to avoid the loss of traffic due to the web site changes.

• 302 Temporary relocation

A 302 redirect is a temporary redirect, mainly used to inform search engines and browsers that the URL of the target page is temporary. When a user visits the old URL, the browser will direct the user to temporarily jump to the new page, but the address bar still shows the original URL.

302 redirects are commonly used for website maintenance, short-term campaign pages, A/B testing, etc. When a page is removed from a 302 redirect, it can instantly regain its original indexing and SEO ranking. When a web page removes the 302 redirect, the page can instantly regain its original indexing and SEO ranking. However, if 302 redirects are used for a long time, it may cause search rankings to drop. Therefore, when using 302 redirects, you must ensure that it meets the temporary needs to avoid unnecessary impact.

element	301 Permanent relocation	302 Temporary relocation
Purpose of relocation	Transfer the index and weight of the old site to the new site	Browsers and search engines retain the indexing and weighting of the original site
browser response	The browser will direct you to the new URL and update the URL in the address bar	The browser will direct you to the new URL, but the address bar will still show the original URL
Index update speed	relatively soon	slower
Impact on SEO	SEO results will be transferred to the new site	SEO results don't transfer to new sites
common scenario	Website revamping and relocation, domain name replacement, unified domain names	Website maintenance, short campaign pages, A/B testing

In the past, in SEO operations, operators would recommend the use of 301 redirects to facilitate the complete transfer of page weight. Now, as long as the redirection is set correctly, theUse either 301 or 302 addressing.This will not affect the SEO performance of the site.

What is masked redirection? What are the risks to SEO?

Masked addressing is an addressing technique that does not return HTTP status codes. At first glance it looks very similar to 302 redirection, because when the user enters the old URL, the content of the page will jump to the target page, and the address bar still shows the original URL. However, unlike 302 redirects, 302 redirects are not the same.Masked redirection does not notify browsers and search engines that a web page will engage in redirection behavior.

This type of redirection, which is more common when web pages run advertisements or announcements, or when short URLs are shared, can have a negative impact on SEO and may reduce user trust in a website for a number of reasons:

• Search engines cannot accept that the target URL is hidden: Masked redirection may be viewed by search engines as a deceptive tactic, believing that the site is intentionally concealing its true content, leading to search engine penalties and the site can no longer be indexed.
• Difficulty of tools to track data: Masked redirection hides the actual target page address URL, so the Google Analytics Tracking tools will not be able to correctly track the page visit data after the turn, resulting in reduced data accuracy and subsequent interpretation of the effectiveness of marketing strategy optimization is hindered.
• Poor user experience: Because masked redirection causes web pages to jump automatically and does not properly inform browsers or search engines of the jump destination, it may result in the content of the target web page not matching what the user expects. This not only affects the user's trust in the website, but is also detrimental to the user experience.

Therefore, it is recommended that when setting up a transit address, it shouldAvoid using mask redirection as much as possibleInstead, choose a way to return HTTP status codes correctly to ensure that your site gets better index rankings and a better user experience.

WordPress Redirection Tools

Setting up redirection is actually quite simple, as many website platforms on the market already have built-in redirection settings. We are introducing the WordPress system which is currently used by many people. Before downloading the WordPress plugin tool, you need to pay attention to the compatibility between the tool and the website version, the following three common WordPress redirection tools are recommended:

1. Redirection

In addition to manually setting up 301 and 302 redirection, Redirection can also set up automatic redirection using regular expressions, and assist withMonitoring for the presence of 404 pages on the siteIt is ideal for SEOs who need to specialize in web redirection.

2. Safe Redirect Manager

The interface of Safe Redirect Manager is very simple. From "artifact"page into the plugin can be directly after the redirection settings. This tool can also use regular expressions for batch redirection, suitable for users who want to quickly and easily set up web page redirection.

3. 301 Redirects - Easy Redirect Manager

301 Redirects interface is very simple, without too many complicated settings. You can easily find the redirection settings page in the tool's interface. The tool also regularly checks for the existence of 404 pages on your website, and if you pay to upgrade to the Pro version, the tool also provides the function of automatically fixing wrong links.

Can I set up a 301 redirect on my e-commerce platform?

In addition to regular content-run websites, some e-commerce platforms such as SHOPLINE and CYBERBIZ currently have backendbuilt-in 301 Redirection Setting FunctionThe

How to use common PHP program syntax for redirection?

Before setting up the redirection, you need to pay attention to the front-end program syntax such as HTML respond in singing JavaScript It is not possible to directly set 301 redirection, because most browsers, in order to protect user safety and prevent malicious redirection of websites, the redirection set by the syntax of the front-end program will be defaulted by browsers and search engines as 302 temporary redirection.

Setting up 301 persistent redirection can only be done through the back-end programming language, or on the server side. Here is how to set up 301 and 302 redirection in common PHP syntax:

1. Use PHP syntax to set up 301 redirection:

PHP is a back-end programming language that allows you to set up 301 persistent redirection. First, you can set up a permanent redirect using the header() function to set up HTTP and set the status code to the 301 Moved PermanentlyRe-use Location Specify the target page URL (e.g. "https://example.com"), informing browsers and search engines that SEO rankings and traffic need to be transferred to the target URLs, finally using the exit() function to ensure that the program is terminated after the transposition is executed.

2. Use PHP syntax to set up 302 redirection:

PHP can also be used to set up a 302 temporary redirect. The code starts with the header() function to set up HTTP, while 302 temporary redirection requires the status code to be set to 302 Found. Then, use the Location Specify the target page URL (e.g. "https://example.com"), informing browsers and search engines that SEO results do not need to be transferred to the target URL. Lastly, use the exit() function to ensure that the program will end when it is finished.

How should I conduct inspections after a site transfer?

Don't forget to check again after addressing to see if the addressing is correct. In addition to waiting for the Google Search Console Crawlers update the index, you can also use free redirection checking tools to be able to more quickly determine whether the redirection is successful. Here are four common redirection checking tools:

1. Link Redirect Trace

Link Redirect Trace is a Google extension that provides detailed redirection checking reports for web technicians and SEO professionals.

After installing and downloading, click on Extended Tools at the top right to open the checking tool to view 301 redirects, as well as to further view the number of backlinks and even IP-related data of the web page.

2. Redirect Path

Redirect Path is a simpler Google extension tool compared to Link Redirect Trace, with a simpler interface and functionality, suitable for SEO newcomers to operate and use, and suitable for general website redirection checking.

After installing and downloading Redirect Path, the Extension Tools interface will start with "arrow symbol"and"buy (traditional)"Visualize the status of the 301 address with an easy-to-understand screen.

3. SEO Redirect Checker

SEO Redirect Checker is an online redirection checker with an easy-to-understand web interface. After you enter a link, you can immediately check whether the URL is redirected, and display the HTTP status code and the target URL after redirection.

4. Redirect Checker

Redirect Checker is a detailed online redirection checker, which can be preset for different browsers and browsing devices to check whether a web page has been successfully redirected.

summarize

After understanding the difference between 301 and 302 redirection and the various redirection methods, you should now have a deeper understanding of the details and techniques of SEO optimization. When faced with web page relocation or URL changes, please keep in mind to use 301 redirection to maintain your website's SEO ranking and traffic. With the right redirection to help you maintain good rankings in the search engines and provide a good user experience, it's much easier to drive traffic.

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