Yoast SEO is one of the most popular SEO plugins on WordPress that helps optimize website content and improve search engine rankings. After installing the Yoast SEO plugin, there are a few basic settings that must be made to ensure that the plugin is working to its fullest potential. Here are the 5 settings that must be done after installation:

1. Configure basic SEO settings

• SEO Setup WizardAfter installing and enabling Yoast SEO, you will enter the WordPress backend, where the settings include choosing a site type (e.g. blog, e-commerce site, etc.) and selecting a site name, site description, etc.

• Site Information Configuration: Ensure that you fill in accurate site names and descriptions; this information will show up in search engines and affect user click-through rates.

2. Setting up the XML sitemap of the website

• start using XML Sitemap: Enable the XML sitemap feature in the "Features" settings of Yoast SEO. This will help search engines to understand and index your page content better.Yoast SEO will generate sitemap automatically and update it automatically.

• View and submit a sitemap: With Yoast SEO, go to "SEO" - "General" - "Features" option and make sure that "XML Sitemap" option is enabled. "Features" option and make sure the "XML Sitemap" option is enabled.
• Then, submit your XML sitemap link in Google Search Console or Bing Webmaster Tools.

3. Setting up breadcrumb navigation

• start usingbreadcrumb navigationBreadcrumbs: Breadcrumb navigation helps to improve the user experience of your website and is good for SEO, you can enable breadcrumbs in the "Search Appearance" settings of the Yoast SEO plugin.
• Position Setting: Configure where the breadcrumbs are displayed as needed, such as at the top of the page, below the title, etc.

4. Configure social media settings

• Social Media Settings: Yoast SEO can help optimize social media sharing. Go to the "SEO" - "Social" menu and add links to your social media accounts (such as Facebook, Twitter and Instagram) to make social media recognizable to search engines and social platforms. Search engines and social platforms recognize social media.

• Social sharing optimization: Enable Open Graph (Facebook) and Twitter card features to ensure that social media platforms display optimized titles, descriptions, and images every time content is shared.

5. Setting up page title and meta description templates

• Title and meta description templates: Go to "SEO" --"Search Appearance"Set up pages to configure title and meta description templates for each page type (e.g. article, page, category, etc.). Make each page have attractive titles and descriptions that contain keywords.
• Using Variables: Yoast SEO can automatically generate optimized titles and meta descriptions using dynamic variables in templates, such as page titles, site names, category names, etc.

These settings can give a website an SEO-optimized edge from the ground up, helping toEnhancement of search enginesof visibility and user experience.

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