For a new website that has just gone live, keyword mining isSEO strategyThe starting point. Without clear keyword targeting, it's difficult to plan content, optimize structure and get accurate traffic.SEMrush As the world's leading SEO tool platform, it provides powerful keyword research capabilities for new websites. In this article, we will introduce in detail how to keyword mining with the help of SEMrush, combined with specific operational steps and strategic recommendations to help quickly build the search foundation of the site.

First, why the new site should pay attention to keyword mining

1.1 Help establish content direction

A new website with no weight, nofluxof the early stages, content is the element that can build search trust. Keyword research can clarify user search needs.

1.2 Increase website inclusion and exposure opportunities

Choosing the right keywords can make a page more likely to beGoogle Internet companyor Baidu inclusion, it also increases the chances of being clicked on in search results.

1.3 Avoid head-on collisions with strong competitors

New site weight is low, not suitable for the beginning of the competition for high heat keywords. Through keyword mining can find "low competition + traffic" phrases, as a breakthrough to establish the initial ranking.

Second, SEMrush keyword mining core functionality overview

SEMrush offers several keyword related tools for new sites to get started quickly:

2.1 Keyword Overview

This is the starting point for keyword research. You can enter any keyword and quickly see itssearch volumeKeyword Difficulty, Trend Chart, Search Intent and SERP Results Profile, suitable for initial judgment of whether the keyword is worth doing.

2.2 Keyword Magic Tool (Keyword Magic Tool)

Thousands of relevant keyword suggestions can be generated, with support for filtering by match type, question, relevance, etc., suitable for use inContent selection and structuringThe

2.3 Keyword Strategy Builder (KSB)

Used for planning keyword matrix and building content topic clusters. New sites can build column structure or navigation categories based on this feature to improve the depth of SEO coverage of the whole site.

2.4 Position Tracking

After entering the target keywords, SEMrush will monitor the website's ranking changes in Google or other search engines on a daily basis to help evaluate the optimization progress, which is suitable for long-term tracking.keywordPerformance.

2.5 Natural Traffic Insights (Organic Traffic Insights)

Integrates with Google Analytics data to help understand the true source of keyword traffic from existing pages, suitable for use in conjunction with keyword mining to optimize keyword matches for published content.

Third, the new website keyword mining practical steps

3.1 Step 1: Identify the core theme or product to be served

For example, if you are a health food website, you can choose "oatmeal", "cereal", "healthy breakfast" as the starting keywords.

3.2 Step 2: Use the Keyword Magic Tool to Expand Your Keyword List

• After logging in to SEMrush, go to the left menu bar → Keyword Research → Keyword Magic Tool

• Enter a core word (e.g. "oatmeal") and click search.

• View a list of keyword suggestions, including: search volume, keyword difficulty (KD), intent, etc.
• Use filters to narrow down the results, for example:
  • 15% ≤ KD ≤ 29% (represents easier optimization)
  • Search volume ≥ 100 (to ensure basic search needs)

3.3 Step 3: Analyze the keyword overview page and filter for quality words

Click on any keyword to go to the Keyword Overview page to view the following data:

• search volume: Understanding if the heat is stable
• Keyword Difficulty: Prioritize keywords with a difficulty level of less than 40 for new sites
• trend chart: See if the term is seasonal or continuous growth type

• SERP Analysis: Look at the top 10 pages and determine if the content has a chance of winning

IV. Practical recommendations

4.1 Focus on problematic keywords to create solution-oriented content

existKeyword Magic ToolSelecting the "Questions" tab, you can see a large number of "how" and "why" type searches, suitable for use as article titles or FAQ pages.

4.2 Combine localized keywords to enhance precise exposure

If it is an offline entity or local service website, you can combine the name of the place for keyword filtering, such as "Guangzhou healthy breakfast recommendations".

V. Summary

For new websites, keyword mining is the starting point of content planning andBuild SEO SystemThe first step. With SEMrush's data and intelligent algorithms, you can more accurately locate target keywords, optimize content structure, and continuously track the effectiveness of optimization. Whether it's a startup brand, a self-publishing website, or a newly launched e-commerce platform, as long as you master the SEMrush The keyword research feature of the program will provide a solid foundation for subsequent traffic accumulation and ranking growth.

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