Popup is an important tool to improve website conversion rate, acquire user data and promote special offers. As the demand for user experience increases, a large number of professional popup builders have emerged in the market (Popup Builder)Each of them has unique functions and usage scenarios.

This post will give you a roundup of A few of the most popular pop-up builder tools for 2025and make a comprehensive comparison in terms of features, pricing, and applicability to help you choose the website marketing tool that best suits your needs.

Top 10 Popular Popup Builders of 2025 (Top 10)

Tool name	Chinese name	Main features	user-friendly
OptinMonster	"pop-up monster" (computing)	Full functionality, behavioral triggers, A/B testing	Marketers, corporate sites
Poptin	Poptin	Drag-and-drop editor, strong integration, multi-language support	E-commerce, small business
ConvertBox	Smart Conversion Popups	Highly personalized, advanced logic control	Sales funnel users
Popupsmart	Popup	No code, lightweight, GDPR-friendly	Blogger, lightweight marketer
Sleeknote	Sleek pop-up window	Focus on user experience, form pop-ups are aesthetically pleasing	E-commerce marketing department
Privy	Privy pop-ups	Integrated email marketing, shopping cart blocking	Shopify Sellers
Getsitecontrol	Multi-functional interactive tools	Popups + surveys + banners and other multi-functions	Content sites, educational sites
Sumo	Sumo pop-ups	Getting started for free and analyzing data powerfully	Small teams, start-up sites
Thrive Leads	Thrive Forms	Built specifically for WordPress, with rich feature modules	WordPress Blogger
Mailmunch	E-mail pop-up system	Emphasis on email integration and rich templates	Email Marketer

Comparative analysis of the functionality of each tool (detailed)

functional dimension	OptinMonster	Poptin	ConvertBox	Popupsmart	Sleeknote
Drag and Drop Editor	?	?	?	?	?
A/B testing	?	?	?	?	?
behavioral trigger	? (including intention to withdraw)	?	? (smarter)	?	?
Email Marketing Integration	? (50+ platforms)	?	?	?	?
Visitor targeting and personalization	? (Geographical, equipment)	?	? (based on URL and data)	?	?
Multi-language support	? (limited)	?	?	?	?
Code-free deployment	?	?	?	?	?
Price to start (approximate)	$19/month	Free Start	$495/lifetime (often special)	Free Start	From $62/month

Note that prices and features change over time, so it is recommended to visit the official website to check the latest program.

Recommended selection advice (by user type)

For e-commerce merchants

Recommended:Sleeknote maybe Privy

• It is more suitable for collecting behavioral data of shopping cart users to improve conversion.
• There are plugins and styles optimized for Shopify / WooCommerce.

Content sites, blogs, educational platforms

Recommended:Getsitecontrol maybe Mailmunch

• Provide richer interactive elements such as surveys, cue strips, polling and more.
• Ideal for collecting subscribers, sending eBooks or notifications, etc.

Users who value data analysis and A/B testing

Recommended:OptinMonster,ConvertBox

• With granular data insights, conversion tracking and precise behavioral targeting.
• Supports complex triage testing strategies.

Startup websites, small teams

Recommended:Poptin,Popupsmart

• Low barrier to entry, free packages available, rapid deployment support, cost-effective.

Screenshots of sample utility functions (optional)

• Behavior Trigger Settings Screen

• Drag-and-drop popup editor interface

To summarize: choosing the best pop-up tool for you

Choose a suitablePopup BuilderIt's not just about how many features you have, it's also about yourUser groups, budgets, platform integration needs and technology levelsThe

• If you value "powerful functionality and detailed logic control", choose the OptinMonster maybe ConvertBox
• If you prefer "lightweight, easy to deploy, and fast to go live," choose the Poptin maybe Popupsmart
• If you specialize in e-commerce or shopping cart salvage, the Sleeknote maybe Privy More worth trying

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