In the ever-changing environment of cross-border e-commerce, sellers are constantly faced with the challenge of dealing with unexpected situations. Recently, some Amazon sellers have noticed a red "malfunctioning" warning on their backend accounts, which has sparked widespread concern and suspicion. It's important to note that the sites affected are not limited to those that sellers are currently running primarily, but include sites that have not been running for a long time or are not up at all. Sellers have expressed their doubts and distress about the situation on social media, some of which said, "I have only opened the U.S. station, I did not expect that the Canadian and Mexican stations are also showing 'poor operation'"; and there are also sellers who said: "I have never operated the Japanese station, but I found the 'poor operation' warning due to the order defect rate issue".

Explanation of the reasons for the red warning

In this case, the sellers were divided on the reason for the red "not functioning well" warning. From the description of the sellers can be seen, most of these sites are not opened or not operating for a long time, but this did not stop the appearance of the red warning. From the information obtained from the channel to understand the situation, the background of the Amazon store shows that the "poor operation" of the reasons may include the existence of goods in violation of Amazon rules, the overall performance of the store assessment is not good, as well as by their own account associated with the system updates, background bugs and other factors.

Compliance becomes a major trend in cross-border e-commerce

In recent years, along with market regulators and major e-commerce platforms becoming increasingly stringent on rules, compliance has become an important issue that cross-border sellers cannot afford to ignore. For those sellers who try to circumvent the rules of the market and platform, they may face huge losses. In April 2021, the Amazon platform carried out a "sealing wave", adopting the attitude of "preferring to kill by mistake, not to let go", and cracking down on false positive reviews and other violations. This initiative led to tens of thousands of Chinese sellers' accounts being blocked and funds frozen, creating an unprecedented cleanup.

Cross-border e-commerce bid farewell to the era of barbaric growth

This incident is regarded by industry insiders as a signal that cross-border e-commerce is bidding farewell to the past era of barbaric growth. Amazon and other e-commerce platforms have gradually strengthened their supervision, with zero tolerance for the sale of counterfeits, copyright infringement, false positive reviews and other behaviors. This trend is especially obvious during the peak season, the platform of various violations of the operation of the sweep. From the "poor operation" warning to the previous "infringement sweep" and "refurbished link sweep", all show that the platform's emphasis on compliance.

Compliance pressures on sellers

Sellers are ushering in an important promotional period ahead, and in addition to working on the quality of their products and services, they need to make sure that they are compliant and try to avoid losses due to some inadvertent problems. The trend of Amazon's regulation of accounts will be stricter in the future, and sellers need to be prepared for long-term compliance. Under the framework of compliance, sellers can better cope with changes in the market and platform to ensure solid performance growth.

Conclusion: Compliance is imperative for the future

Overall, compliance has become an irreversible trend in cross-border e-commerce. Sellers need to take these warning signs seriously, not only focusing on the quality of goods and services, but also maintaining meticulous compliance with platform rules at all times. In the future competition, the only way to achieve sound development in the market is to operate in compliance.

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