Many of our readers who use WordPress sites for online retail areCommunity MessageWondering what you can do to improve WooCommerce performance. So, this tutorial summarizes some of the ways our team optimized theWooCommerce Performance experience.

Why is WooCommerce speed important?

WooCommerce speed is important because it helps to improve the user experience of your online store. A drop in page speed can lead to loss of conversions and a decrease in customer satisfaction.

Many users find the site slow and most of them move to competitor's site, resulting in loss of users. Basically, a slow WooCommerce store leads to lower conversions and decreased sales.

It also affects the site WooCommerce SEO RankingPage speed is one of the key factors used by search engines such as Google to rank websites. Page speed is one of the key factors used by search engines like Google to rank websites.

Optimizing WooCommerce to further improve speed and performance can help make up for these losses and increase overall site conversion rates, sales, and customer satisfaction scores.

WooCommerce speed and performance can be tested with IsItWP's free speed test tool, GTMetrix, or Pingdom (which shows page load times).

1. Upgrade server

Improving performance isn't all kryptonite, though. However, choosing the right and appropriate server is the first step to increasing the speed of WooCommerce.

The server is where all WooCommerce files are stored. Without a good server configuration, it can degrade a customer's WooCommerce performance.

Without a good WooCommerce operating environment, all other tips to improve site speed optimization and performance will not work. If you're just starting out, the likes of Aliyun and Tencent Cloud in China are also excellent. Of course, we ourselves have our own server room in the Netherlands; alsoProvides server hosting services.

2. Setting up a cache for your WooCommerce store

WooCommerce in WordPress running on the site. It automatically generates pages when users visit the site. Meaning that the more people visit the WooCommerce site, the busier the server will be and the more resources it will require.

Caching can help with this. Instead of dynamically generating pages, it serves the user static pages that have been stored.

This will free up web server resources to be faster and more responsive.

The best way to add caching to your WooCommerce store is to use theWP Super Cache. it is one of the better WooCommerce caching plugins on the market, powerful and completely newbie friendly.Including ourselves with this plugin.

3. Keep WooCommerce Updated

WooCommerce releases new versions frequently. These new releases not only fix bugs and introduce new features, but also improve site performance.

Make sure the WooCommerce version is always up to date.

However, WooCommerce relies on WordPress and the entire ecosystem of themes and plugins. Simply updating WooCommerce does not mean that the latest software is being used for the online store.

You also need to make sure that you are using the latest version of WordPress and that all plugin and theme updates are installed.

4. Optimizing Product Images in WooCommerce

For e-commerce websites, product images are needed to grow your business. However, images take longer to load and can affect the speed of your WooCommerce store.

By optimizing product images, file sizes can be significantly reduced without losing quality. This speeds up the loading of all store pages, product categories and product pages.

Now, there are several ways to optimize images. The most reliable image optimization technique is to resize and compress them before uploading them to your WooCommerce product.

WordPress Accelerated Website Images to webp formatThe

5. Choose a WooCommerce theme that loads faster

When choosing a theme for your WooCommerce store, many newbies end up choosing the fanciest theme with tons of fancy features.

We understand the reason behind this. Newbies think they should choose a theme with all the features they want to see in an eCommerce store.

Themes shouldn't work this way.

WordPress themes are only used to control the appearance of your website and WooCommerce store, not to add functionality. When choosing a theme, you should look for options such as layout options, color schemes, WooCommerce support, and more. For functionality, plugins and extensions should be used.

Choosing a theme with a lot of plugin functionality can slow down a website. The theme will load a lot of extra code that may not even be used, thus increasing the page load time.

6. Replace poorly coded plug-ins and extensions

The best part of using WooCommerce is having access to thousands of extensions and WordPress plugins.

As long as they are well coded, any number of plugins can be installed as needed without any noticeable performance impact.

However, some poorly coded WordPress plugins can slow down a website. These plugins often run database-intensive queries or load unnecessary JavaScript and CSS.

It is possible to useQuery Monitorand such plugins to see the number of queries running on each page load.

Query Monitor can view the following activities:

• Database queries triggered by pages in the WooCommerce store
• HTTP requests from scripts in themes or plugins
• Hooks and actions triggered on the page
• Language, user role checking and template files for displaying pages
• Hosting environment, such as PHP and MySQL versions, memory limitations, etc.

If this doesn't help, then test the site with all plugins deactivated.

If deactivating plugins suddenly improves the performance of WooCommerce, activate them one by one to find out which is the problematic plugin.

Then, one can contact the support of that plugin and inform them about the problem. In the meantime, the plugin can be replaced with other options.

7. Use the latest PHP version

Both WooCommerce and WordPress are written using PHP as the main programming language.

PHP, like WordPress, is an open source programming language. It is regularly maintained by a very active developer community and new versions are released frequently.

With each new release, they spend a lot of time and resources improving PHP's performance.

Access to "Tools" "Web Health" page and switch to the "text" tab to see which version of PHP the site is using.

8. Turn on the DNS-level firewall

The DNS-level firewall protects the WooCommerce store from malicious activity. It blocks suspicious requests even before they reach the server.

Hacking, suspicious crawlers and DDoS attacks can drain server resources and slow down websites.

The DNS firewall prevents them from loading web pages, freeing up server resources to perform other operations.

A CDN is a content delivery network that allows non-dynamic parts of a website to be served over a global network of servers.

Recommended: Cloudflare Free CDN

9. Utilization SMTP Service Send WooCommerce Email

The WooCommerce Store sends email notifications for account management, order confirmations, and administrative notifications.

By default, WordPress uses PHP.mail()function to send e-mail. This function can be abused by spammers, so many companies intentionally restrict or block it.

This is why it is necessary to use an SMTP server to send WooCommerce emails.

SMTP is the standard protocol for sending e-mail.

The server company may now offer a free corporate e-mail address that can be used to send e-mail via SMTP.

However, server companies often host mail servers on the same computer as their web servers.

This means that sending more than one email at a time may affect the website. Even if the email is processed, it may end up being categorized as spam.

To resolve this issue, you need to use an SMTP service provider.

We recommend the use ofSendLayerIt is one of the better SMTP service providers in the market. It is easy to set up and also offers a free trial for sending up to 200 emails.

10. Optimizing the WooCommerce database

WooCommerce uses the same database as the WordPress installation. They both hold a lot of data, but that data becomes useless after a while.

For example, old versions, temporary versions, spam comments, etc. remain in the database for a long time. wordpress may even query them while the site is loading, which is an unnecessary waste of resources.

Now, this means that the WordPress Backup plugin will take longer to prepare the backup. It will also take more time to download or upload the backups.

There are a number of tools available to optimize WordPress databases. For example: WP Rocket

switch toSetting up the "WP Rocketpage and switch to the Database tab.

From here, you can clean up your WordPress database. Simply select the unnecessary items you want to delete and click "Save changes and optimize"Button.

Alternatively, you can use theWP-OptimizePlugin. Simply install and activate the plugin, then click on the Admin sidebar of theWP-Optimize goes to the plugin's settings page.

Select the items you want to delete or optimize and click "Run all selected optimizations"Button.

11. Optimize JavaScript and CSS files

JavaScript and CSS files send separate HTTP requests that increase the time it takes for the page to load. Some of these files may prevent rendering, and until the browser downloads them, the rest of the page in plain HTML will not be displayed.

There are several ways to optimize JavaScript and CSS file transfers. We've already discussed using CDNs and caching.

More advanced users can shrink or merge these files.

Compression removes spaces from JavaScript and CSS files, thus reducing their download size.

Combining all JavaScript and CSS files provides users with all JavaScript and CSS in one file.

This can be done using the WP Rocket plugin. Simply go to "File Optimization"tab, and then turn on the Minimize and Merge options for CSS and JavaScript.

take note of: Compressing and merging these files may cause the site to have an accident. If a problem occurs, you can simply close it.

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