doSEOWhen optimizing or competitive analysis, we often need to know how our competitors' websites are performing in natural search. But here's the thing: these sites are not owned by us and we don't have direct access to their Google Analytics maybe Search Console Data Backend. So, is there a way to get an approximate natural traffic profile of these sites? The answer is - yes there is! In this article, we will combine Ahrefs Site Explorer Tool that takes you through ways to view natural search traffic that doesn't belong to your site.

I. Using Ahrefs Site Explorer to View Website Traffic Profiles

Ahrefs (used form a nominal expression) Site Explorer The function can help to quickly get the natural search traffic situation of any website.
Simply enter the domain name of the target site, a subdirectory, or even a specific URL, and you'll instantly get an overview of traffic to that page or site.

For example, type ahrefs.comYou can see that the site currently has about 226,000 naturalbywordrankings, these keywords combined brought in 4.6 million+ monthly natural visitsThe

This data is not 100% accurate, but it is enough to be used as a reference to analyze the SEO performance of your competitors.

Second, in-depth analysis of the natural flow of three ways

1. View high-traffic keywords and pages

In the traffic overview, you can click on the blue "Keywords" numbers, go to Organic Keywords ReportThe

• The natural keywords for which the site currently ranks are shown here.
• Next to each keyword is labeled the estimated number of monthly visits and how the traffic has changed compared to the previous period.

Again, click on the blue "Traffic" The number, it opens Top Pages ReportThe

• You can see which pages of the site are getting the most natural search traffic.
• It is also possible to visually compare how traffic to these pages changes over time.

This way, it can help to quickly find the competitor's Keywords respond in singing traffic page, providing direction for their own content optimization.

2. Tracking changes in website traffic trends

Ahrefs A traffic trend chart is generated.

• Hover over a point on the chart to see the estimated natural visits for that time period.
  For example.Data for February 5 represent total visits from January 6 to February 5The

• It is also possible to add multiple websites to the "Competitors", comparing their natural traffic trends in the same chart.
  This way, you can clearly see the gaps and determine if your competitors have done SEO optimization recently.

3. Analyzing the sources of flows in different countries

Ahrefs provides a Country flow comparison widget, can show:

• Which countries contribute the most natural search traffic to the site;
• The share of traffic from each country in the total number of visits.

It is also possible to select two or more countries and compare their traffic trends in the same line graph.

For cross-border e-commerce andpolyglotwebsite, this feature is important because it clearly demonstrates the potential and changing trends of a particular market.

III. Why is Ahrefs data different from real traffic?

Many of you may be wondering: why is the data from Ahrefs so different from the Google Analytics data of the actual website? This is because:

1. Differences in coverage
   • Ahrefs can only estimate natural search traffic and some paid traffic;
   • It will not count direct visits, social media diversions,external chain of command (finance)Other sources of traffic such as clicks.
2. Based on estimation models
   • Ahrefs traffic data is derived from keyword databases, publicly available Google data, and third-party data;
   • This is then extrapolated with search volume, ranking position and click-through rate modeling;
   • This means that the data are essentially "estimates" and there are bound to be discrepancies.

So, when working with Ahrefs' data, think of it as the Trend reference, rather than accurate traffic reports.

IV. Summary

If you want to see natural search traffic that doesn't belong to your site, the most effective way is to use the Ahrefs Site Explorer. It helps to accomplish the following analysis:

• Quickly understand the natural search traffic performance of a particular website
• Identify competitors' core keywords and high-traffic pages
• Track traffic trends and SEO effectiveness over time
• Analyze traffic sources in different countries to discover potential markets

Although the data are only estimates, it is important for Competitor Analysis respond in singing SEO Research Still highly informative.

?? If you're doing it SEO optimization maybe market researchIf you're looking for a new way to optimize your site, you might want to try Ahrefs Site Explorer right away; it might not provide the absolute most accurate traffic, but it's enough to help you see the competitive landscape and find new opportunities for optimization!

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