Website revamping is a step that many webmasters can't get around in their operations. You have changed the theme, reorganized the content structure, adjusted the link path, or replaced the domain name. In these processes, the redirection settings become very important, especially the 301 RedirectThe

Then the question arises: is it necessary to set up 301 redirects for all website revisions? There are no exceptions can not be set? Today we will dismantle this problem in detail.

First, what is a 301 redirect?

A 301 redirect is a "permanent redirect" status code, meaning that the page has been permanently moved to another address.

When you set up a 301, the search engine transfers the weight (e.g., ranking, external link value, etc.) of the original page to the new address. For SEO For example, it is a very important "transition method" to ensure that the site will not appear after the revision of large-scale traffic decline, the inclusion of reduced and other issues.

Second, the site revisions must be set 301 redirection?

In most cases, the answer is:needThe

The reasons are as follows:

1. take precautions 404 Error Reporting: After the old page is deleted or changed to a new address, users visiting the original link will encounter a 404 page, affecting the experience.
2. Preserve SEO weight: When search engines crawl old links, if they can be 301 redirected correctly to the new address, they will pass the original weight along.
3. Leads search engines to update their indexes: 301 is the official signal for search engines to understand changes in the structure of a page and helps to replace the old address as soon as possible.

If your website is already online and has a certain number of visitors, especially pages that already have SEO rankings, it is recommended to always set up 301 redirects.

Third, which cases can not set 301 redirect?

301 redirection is very important, but not all scenarios are "must use". In the following cases, you can choose not to set redirection:

1. The page address has not changed
   If you have only changed the appearance of the site (e.g., changed the theme, layout), and the link structure of articles and pages has not changed at all, you do not need to set up 301 redirects.
2. The content of the new site is completely reorganized and has nothing to do with the old site
   If you've decided to completely abandon your old site's content and create a whole new brand and content system, and the new site isn't going to keep the old site's traffic, and you're not afraid of SEO bleed, then you can leave the redirects off.
3. The site is not officially online or has no external links
   If your site is in the testing phase, or not crawled by search engines, and no external links point to, then even if you change the link structure, it will not have much impact, you can not set redirection.
4. Temporary Page Replacement (302 available)
   If it's just a short-term adjustment, such as a temporary maintenance or promotional event page, you can use the 302 Temporarily redirect and then restore the original page when the event is over.

Fourth, how to determine whether your site "must be redirected"?

The criteria for determining this is simple, look at these questions:

• Do you already have visitor traffic to your site?
• Are any of the pages already indexed and participating in the rankings?
• Are there external links pointing to certain old pages?
• Do you want to keep the original SEO results after the revision?

If the answer to any of these questions is "yes", then301 redirects are highly recommendedThe

V. Recommendations for redirection settings

If you are sure you want to set up a 301 redirect, it is recommended to use the WordPress Plug-ins commonly used by users, such as Rank MathPlugin that helps you set up redirects in bulk, supports importing CSV file, regular matching, etc.

guaranteed in the redirection settings:

• One by one, correspond to the old and new page addresses, do not redirect to irrelevant pages
• Redirect address fill in the full path to avoid chain redirection
• Select 301 Permanent Move for redirect type, do not select 302 by mistake!

VI. Summary

Whether or not to set up a 301 redirect when revamping your website depends on whether or not you need to retain the traffic, rankings, and user paths of the original site.

The short summary is:

• If your station is already online, indexed, and visited:Must redirect
• If your site is freshly built, has no content, and is not going to keep the old data:Can not be redirected
• If you just changed the theme and didn't move the links:No need to redirect

The correct use of 301 redirects can protect your previous SEO inputs, help search engines to adapt to your new site structure faster, to avoid the loss of visitors, is an important part of the site must be considered in the revision.

Contact Us
Can't read the tutorial? Contact us for a free answer! Free help for personal, small business sites!	Customer Service
① Tel: 020-2206-9892
② QQ咨詢：1025174874
(iii) E-mail: info@361sale.com
④ Working hours: Monday to Friday, 9:30-18:30, holidays off