existWebsite OptimizationDuring the process, we often encounter situations where we need to change the URL or redirect to a certain page. In order to avoid loss of traffic and ensure that users can access the new page without any problems, the301 Jump became an effective means of solving this problem. Many of you may have heard of the 301 Jump, but what exactly is it? How does it affect the SEO of a website? This post will answer these questions for you.

I. What is 301 Jump?

301 JumpIt's also called 301 RedirectIt is aPermanent redirectionWhen you change the URL of a page. When you change the URL of a page, by setting up a 301 jump, all traffic to the old URL will automatically be directed to the new URL, without affecting the user experience and search engine crawling.

301 JumpHow it works is very simple: the server sends an HTTP status code 301 to visitors (including search engine crawlers), telling them that the visited page has been permanently moved to a new location, and that search engines will transfer the ranking weight of the original page to the new page.

Why "permanent"?redirects?

The "permanence" of a 301 jump means that search engines and users will assume that the page has been permanently moved, so they will stop crawling and indexing the old URL and crawl the new one instead, which is why it is the most commonly used type of jump in SEO.

Second, the impact of 301 jump on SEO

1. Maintaining Rankings and Traffic

With a 301 jump, search engines pass the weight and ranking of the old page to the new page. This means that even if the URL changes, traffic and rankings are not lost.

2. avoids 404 Error

If no jump is set, users will see a 404 error when they visit a deleted page.301 Jumps automatically direct users to a new page to avoid this.

3. Optimize user experience

301 Jump ensures that users can smoothly visit the new page, rather than seeing an error message, improving the user experience.

Third, how to set 301 Jump?

For most WordPress users, using a plugin toSetting up a 301 JumpIt is a simple and convenient way. You don't need to modify server files or code, the plugin can help you to complete the jump setup easily. Below is a commonly used plugin:

utilization Redirection Plugin Settings 301 Jump

Redirection plugin is one of the most popular jump plugins on WordPress. It not only supports 301 jumps, but also helps you manage 404 error pages and analyze jump logs.

Steps:

1. In the WordPress backend, go to Plugins → Install PluginsSearch RedirectionThe
2. Install and enable the plugin.

3. When enabled, enter the Tools → Redirection, add a new 301 jump in the plugin settings screen.
4. write data in a box (on a questionnaire or web form) Source URL respond in singing Target URL(i.e., the URL of the old page and the URL of the new page).
5. strike (on the keyboard) Add Jumpto complete the setup.

Fourth, the common misunderstandings of 301 jumps

1. Using 302 jumps instead of 301 jumps

302 hops are temporary and do not pass SEO weight. If the page is to be permanently migrated, a 301 jump should be used.

2. excessive length of jump chains

Avoid multiple page-hopping chains, which affects loading speed and SEO, and try to keep them as short as possible.

3. Not cleaning up outdated jumps

Regularly check for and clean up 301 hops that are no longer in use to keep your site clean and efficient.

wrap-up

301 Jump is an important tool in website optimization, which can help you retain traffic, avoid 404 errors and improve user experience. The correct use of 301 jump, can effectively maintain SEO rankings and improve the efficiency of search engine crawling on new pages.

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