In the WooCommerce website, the link to the product (URL) structure will directly affect the search engine on the page crawl and ranking, but also affect the user click and trust. A clear, concise, keyword clear URL, not only conducive to SEO, but also improve the click rate and user experience.

I. What is SEO FriendlyURL?

An "SEO friendly" link structure usually has the following characteristics:

hallmark	instructions
pithy	Remove redundant parameters, avoid long strings of characters
readable	Words in URLs are human-friendly and easy to understand
Contains keywords	Include major keywords that are relevant to the content of the page
Use of hyphens	Words are separated by - Separation to avoid _ or space code
lowercase English	Avoid case mixing to improve uniformity
Static URL	Avoid dynamic parameters (such as ?id=123&type=456)

Example Comparison:

yoursite.com/organic-coffee-beans/
yoursite.com/index.php?id_product=342&type=new

WooCommerce Default URL Structure Explanation

WooCommerce installs with a similar URL for the default product page:

https://yourstore.com/product/organic-coffee-beans/

Among them:

• /product/ is the default product prefix (slug)
• organic-coffee-beans It's a commodity alias (customized)

And category pages usually are:

https://yourstore.com/product-category/coffee/

Question: Although this structure functions normally, there is still room for optimization from an SEO perspective.

How to Optimize WooCommerce Products URL Settings?

Step 1: Setting up an SEO-friendly fixed link structure

Go to the WordPress backend:

[Settings] > [Fixed Links

Recommended Settings:

• Article link structure: choose "Article Name" or customize the structure /%postname%/
• Merchandise link optimization suggestions:
  • Simplified URL without /product/,/product-category/(Removable)
  • Example Structure:yoursite.com/category-name/product-name/

Step 2: Remove Product Prefix /product/

WooCommerce adds the /product/ as a prefix, but you can remove it using a plugin or code:

Method 1: Using plug-ins

• Plugin Recommendations:Premmerce Permalink Manager for WooCommerce
  removable /product/,/product-category/ and other prefixes to generate cleaner URLs.

Method 2: Code Removal Prefix (Advanced)

add_filter( 'woocommerce_product_post_type_args', 'remove_product_slug', 10, 1 );
function remove_product_slug( $args ) {
  $args['rewrite']['slug'] = '/';
  return $args;
}

Remember to go to [Settings > Fixed Links] and click "Save" to refresh the URL structure.

Step 3: Customize the Product URL Slug (Alias)

When adding or editing a product, click on the "permalink" below the title:

• Change automatically generated slugs to more descriptive English keywords
• utilization - Separation, without Chinese or special symbols

Example:

• Trade Name: Hand Brewed Coffee Beans Medium Roasted
• URL Slug:medium-roast-coffee-beans

Fourth, product classification and labeling URL settings

Categorized Links:

• Default structure:/product-category/coffee/
• Suggested plugin removal /product-category/ Prefixes, retaining clean categorized names
• The classification slug should be an English keyword, e.g. coffee, accessories

Tag (Tags) link:

• Tags are usually non-essential and of limited help to SEO, so use with caution.
• If used, it needs to be clear and thematically consistent, avoiding repetitive and redundant labeling

V. Cleaning up dynamic parameters and invalid links

WooCommerce generates parameter URLs for certain features, such as sorting and filtering:

/shop/?orderby=price-desc

Recommendation:

• utilization canonical Tags point to the original page (to avoid duplicate content)
• Use Rank Math or the Yoast SEO plugin to automate the indexing rules for these URLs

VI. Setting up redirection and prevention 404 Error

After optimizing the URL, the original link may not work. Be sure to set 301 Redirect::

Methods:

• utilization Rank Math redirection module or Redirection plugin for the
• Mapping old URLs to new URLs preserves SEO authority

VII. URL structure for multilingual and regional sites (where applicable)

If your site uses WPML, TranslatePress or Polylang:

paradigm	typical example	suggestion
subdirectories	example.com/en/product-x/	Recommended for SEO and Management
subdomain	en.example.com/product-x/	Suitable for large brands
parameters	example.com?lang=en	Not recommended, poor SEO performance

The hreflang tag should also be set to avoid language version content conflicts.

Eight, analyze and monitor URL effects

Recommended Tool:

• Google Search Console: View URL collection and click-through rates
• Ahrefs / SEMrush: Analyze page link structure and weight distribution
• Screaming Frog SEO Spider: Site-wide crawling, detection of duplicate content and invalid links

To summarize: building URLs that are friendly to both humans and search engines

The WooCommerce link structure is not "set it and forget it", but it will bring benefits when properly optimized:

• Higher keyword matching
• Cleaner, trusted page links
• Higher click-through rates and depth of user navigation
• Healthier site indexing structure and crawl performance

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