In SEO optimization, meta information (Meta Title and Meta Description) is an important factor in attracting clicks. While desktop and mobile search results are roughly the same, Google varies in display length, typography, and user behavior due to different screen widths.

This article introduces Rank Math Functionality in meta-information settings and a way to juggle desktop and mobile presentation in the same setting to help get higher click-through rates in search results.

I. Desktop and mobile device display differences

1. Different display lengths

• Meta Title
  Desktop: about 60-70 characters
  Mobile: about 50-60 characters
• Meta Description
  Desktop: about 150-160 characters
  Mobile: approx. 120-150 characters

2. Typographical folding

mobile device (smartphone, tablet, etc)Due to the narrow screen, if the title is too long it will be omitted, affecting the user's understanding of the page's theme and reducing the click-through rate.

3. Different user search behaviors

Mobile users favor quick understanding and direct clicks, and the first few words of the meta description are more important.

II. Methods for optimizing meta-information for different devices

1. Setting in page/article editing

Steps:

• Go to the WordPress backend and open the page or post that needs to be optimized
• slide to Rank Math SEO Setup Module

• Click Edit Snippet

The meta information editing window will pop up.

2. Optimization of Meta Title

• Keep it short and sweet
  It is recommended to keep it to 50-60 characters for a complete mobile and desktop presentation.

• Top Keywords
  targetbywordPlacing it at the beginning of the headline ensures that it conveys the core of the page even if it is truncated.
• branding words are placed after (idiom); brand terms are postponed
  If you need to add branding words, you can put them at the end of the title, e.g. "How to Optimize WordPress Site Speed | Brand Name".

3. Optimizing Meta Description

• Highlighting the core message
  The first 100 characters try to cover the page's core selling point, content topic, or service benefit.
• Add call-to-action words
  For example, "Learn Now", "Get It Free", "View Full Tutorial" to increase the willingness to click.

• Avoid excessive length
  It is recommended to keep it to 120-150 characters and to reduce the number ofmobileOmit probability.

4. Using Rank Math's preview function

In the Edit Snippet window, Rank Math provides:

• desktoppreviews
• Mobile Preview

Toggle the view to ensure that the title and description are complete and aesthetically pleasing on both devices.

Using Schema to Enrich Search Results

Schema Doesn't directly change the length of the meta information, but allows the page to display more information in mobile search, such as rating stars, FAQ expansion boxes, and improved visual appeal.

Rank Math Support:

• Article schema
• Product schema
• FAQ schema
• Customizing the schema structure

Once added, Google will display rich results on desktop or mobile depending on the content.

Fourth, batch set the template, unified optimization

with regards to WooCommerce StoreIt is very time-consuming to edit titles and descriptions one by one for a large number of pages such as blogs, product catalogs, and so on.

Courtesy of Rank Math:

Global Template Settings

• Backstage go to Rank Math → Titles & Meta

• Select types of Posts, Pages, Products, etc.

• Setting the default Title and Description templates

Example:

• Title Template: %title% | %sitename%
• Description Template:%excerpt% Quickly learn more about %sitename%

Once set, the template is automatically applied to new articles to keep the formatting uniform.

V. Summary

Rank Math doesn't have the ability to set up separate meta information for desktop vs. mobile, but by the way:

• Control Character Length
• Keyword Layout
• Use the preview function to accommodate both ends of the display
• Enhance the richness of results with Schema

This allows pages to be optimally rendered across devices, improving overall SEO results.

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